Leading the Texas Solar Revolution
Big Sun Solar empowers businesses, nonprofits, and municipalities to cut costs and embrace sustainable energy through solar solutions. During a pivotal shift from community solar programs to a more B2B-focused strategy, they partnered with us to completely reimagine their brand identity.
Our challenge was to create a brand that not only emphasized their new B2B direction but also captured their unwavering commitment to addressing climate change.
Services Provided
BRAND STRATEGY
BRAND IDENTITY
BRAND ILLUSTRATION
WEBFLOW DESIGN / DEVELOPMENT
SOFTWARE DEVELOPMENT
BRAND GUIDELINES
MARKETING COLLATERAL
Strategy
We began by conducting an in-depth discovery process to understand Big Sun Solar’s goals, target audience, and competitive landscape. This phase focused on defining their new B2B positioning, and clarifying their brand purpose.
Color Palette & Typography
The Big Sun Solar color palette is intentionally simple and consists of 2 core colors that communicate positive energy and an optimistic outlook on our Earth's future.
Website & Digital
We designed and built the marketing website in Webflow with custom illustrations, interactive components and a robust CMS that enabled the Big Sun marketing team to ship landing pages quickly and efficiently.
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